Experimental change actual emotional preferences by using imperceptible information impact

Abstract

Experience is the primary source of knowledge that provides knowledge material. Distinguish between external and internal experience. At the same time, what is experienced through the senses belongs to external experience. What is not determined by the senses, for example, desire, feeling, human reflections, are traditionally referred to as an internal experience. The article considers a fundamentally new method of research the unconscious perception. The purpose of this work is experimental verification of the ability to modify existing topical preferences using individually organized unconscious information impact. The idea of ​​the experiment was to change the targeted level in subjects' relevant emotional appeal towards its increase to the previously unattractive object. Based on the results obtained, it can be concluded that females are more susceptible to changes in actual emotional preferences than men. Nonetheless, this trend was not statistically validated.